True-matte non-sticky finish, Long-lasting 8-hour wear, Instant-setting color payoff, Vegan, Clean, Cruelty Free, Gluten Free, Light Vanilla Aroma, People adore my Matte Liquid Lipstick:, 100% agreed the formula is non-sticky., 100% agreed the product sets quickly on the lips., 94% agreed the formula does not feather on the lips., 98% agreed the product delivers one-swipe instant-setting color payoff., 100% found the product provides full coverage on lips., 98% agreed the product lets you shape and structure lips., 98% agreed the formula is highly pigmented., 96% agreed the product is lightweight and comfortable to wear., 98% agreed the product is transfer-resistant., 98% agreed the product is smudge resistant., Consumer acceptance test conducted with 50 women between 18-40 years, current users of matte liquid lipstick. Product use for 1 week.